Why do you eat the foods you eat? Do you feel more inclined to eat a food that is targeted toward your gender? Whether we know it or not, the foods we choose to eat are affected by how advertisers target our gender.
One example would be Luna bars which are targeted towards females as the energy bars for women. Yogurt is another one of those products that is aimed at women. Yogurt is typically advertised with the young women who are healthy and looking to stay that way.
Senior Nick Bucher would agree with the stereotype, seeing as he refers to Yoplait yogurt as his “lady yogurt.” While he still enjoys eating his yogurt, it doesn’t do much to help his masculinity.
The new sensation, Greek yogurt, has already claimed the female stereotype. What actually validates the gender bias is the amount of nutrients in the food. Men typically need high daily amounts of protein than women. Livestrong foundation has released a statistic that states that males age 14 to 18 need 50 to 150 grams of protein a day, and females age 45 to 135 need grams. Greek yogurt is known to have more protein than regular yogurt has.
Now there is a new product on the market that is just for men called Powerful Yogurt. This a Greek yogurt loaded with protein to help individuals build muscle, lose weight, and keep a steady digestive system. In 8 ounces of the plain yogurt, there are 25 grams of protein, and in one of the flavored types there are 20 grams.
Any weightlifter or athlete knows that before a workout you load up on carbohydrates and afterwards you refuel with a high protein snack.
Senior David Ossing is an athlete who is focusing on gaining muscle, and he knows that after a good workout it is important to follow up with a high protein drink. Men are typically the ones who we picture to be the muscle building weight lifters, which would be why the yogurt’s main selling point is to help men gain muscle and lose weight. The idea is that instead of using the high protein shakes or bars, lifters can follow up their workout with one of these yogurts.
Even when men are looking for a healthy snack, they can grab this yogurt and feel good about eating it. While advertising for the yogurt the company implies that this yogurt is only for men without directly stating it.
Senior Tony Kelly also tries to gain muscles and feels more inclined to try this yogurt because it makes him believe it will help him more than others. Today it’s all about the marketing– the company who made this yogurt really worked hard to market yogurt to men, and, at CHS at least, it seems to have worked.